RallyUp Fundraising Education
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Why Nonprofits Love 50/50 Raffles

In this video, Catie from RallyUp walks you through why 50/50 Raffles are one of the fastest fundraisers to launch — and how to set the split so more of the pot goes to your mission. 

In a 50/50 Raffle, the prize is a share of the cash raised, so there’s nothing to source, donate, or store. That single difference removes most of the setup work that slows a traditional Raffle down, and it means the prize grows on its own as entries sell. 

Why nonprofits love 50/50 Raffles: 

  • No prize to source — the cash pot is the prize, so you can launch within minutes of deciding to run one 
  • The pot markets itself. Every entry sold makes the next one more attractive, and supporters watch the total climb and want in 
  • The numbers add up fast: 1,000 entries at $10 is $10,000, with $5,000 going to your cause 
  • Set a custom split — 60/40, 70/30, or divide the prize among multiple winners — when you want to keep more for the mission 
  • Pro tip: offer tiered bundles, like 10 entries for $10 or 50 entries for $25, to raise more per supporter 

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