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How to Increase Donor Engagement for Nonprofits (+ Free Checklist)

Fundraising totals might look strong on paper, but the support base behind those dollars is thinning out. In Q1 2025, the number of individual donors slipped 1.3% year over year, and retention slid from 18.3% in 2024 to 18.1%.
The biggest decline came from small donors, who gave $1-$100 and made up 57% of the donor base, dropping by 11.1%.
The surest way to stop this slide is to invest in donor engagement.