10:49 Updated:

How to Run a Peer-to-Peer Campaign

In this tutorial, Catie from RallyUp walks you through how to set up and run a Peer-to-Peer Campaign: from configuring registration types and Participant Centers to enabling Personal Fundraising Pages, leaderboards, prizes, and write-in donations. 

RallyUp’s Peer-to-Peer tool is built for nonprofits that want to mobilize supporters — individuals, teams, students, classes, and more — to fundraise on their behalf. Participants can get credit not just for donations, but for purchases like Raffle entries and Storefront merch too, and each fundraiser gets their own shareable page to spread the word on social media. 

Time Stamps:

  • 00:00 Introduction to Peer-to-Peer Campaigns
  • 00:13 Selecting Campaign Types
  • 00:38 Enabling Peer-to-Peer for Other Campaign Types
  • 00:53 Participant and Team Registration Options
  • 01:22 Understanding the Participant Center
  • 01:55 Registration Methods: Public vs Private
  • 02:20 Customizing Registration Information
  • 03:01 Importing Participants and Teams
  • 03:17 Enabling Participant Fundraising Pages
  • 04:04 Applying Peer-to-Peer to Activities
  • 04:25 Offering Prizes in Campaigns
  • 04:41 Text-to-Register Feature
  • 05:07 Determining Prize Criteria
  • 05:33 Adding Prizes to the Campaign
  • 05:55 Customizing the Participant Center
  • 06:38 Adding a Participant Center Button
  • 06:54 Privacy Options for Participants
  • 07:23 Managing Write-In Donations
  • 08:08 Reviewing the Campaign Setup
  • 08:44 Example of Customized Campaign Terminology
  • 09:41 Handling Write-In Donations
  • 10:42 Conclusion and Next Steps

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