Learn about RallyUp’s Crowdfunding options and how to customize them.
Crowdfunding is a fundraising method where donors donate to your organization, sometimes in exchange for merch or other Perks. RallyUp provides many tools and customization options to make Crowdfunding exciting and fun. The links below will take you to other Knowledge Base articles with further information.
Note that Crowdfunding cannot be used to fundraise for personal causes. RallyUp is a fundraising platform for nonprofits and other charities only.
What types of Crowdfunding Campaigns can I create?
- Simple Crowdfunding: Create a page to receive donations for your organization. Use this page to share a compelling story about your organization and explain how donations will be used to further your cause. Add images and videos to further bring your story to life.
How-to: Add Images to Your Fundraiser
- Crowdfunding with Perks: Encourage people to donate at a higher level by offering merchandise or other incentives at different donation amounts.
Crowdfunding with Perks example
- Crowdfunding with Peer-to-Peer: Allow participants to join your fundraiser to help generate donations. This option works well for schools and other organizations that can benefit from people participating without receiving donations per unit of activity, as in A-Thon fundraisers.
Crowdfunding with Peer-to-Peer example
Understand: Peer-to-Peer Fundraising
What’s the difference between one-time and recurring donations?
One-time donations allow donors to give a single donation whenever they choose, as many times as they would like.
Recurring donations allow donors to give a set amount on a regular schedule (e.g., $50 per month). Recurring donations are charged only while the Campaign is live. Organizations that wish to accept recurring donations indefinitely can set up a Donation Page:
Understand: Crowdfunding Campaigns vs. Donation Pages
What are the pricing options for Crowdfunding?
Pricing options can be found in the following article:
Understand: RallyUp Pricing Options
Can I allow pre-registration for my Crowdfunding Campaign?
Pre-registration allows donors to create a RallyUp account and save a payment method before your Crowdfunding fundraiser starts. When the Crowdfunding fundraiser starts, they can check out quickly and easily:
Understand: Campaign Pre-Registration
How do I promote my Crowdfunding fundraiser?
Spreading the word about your Crowdfunding fundraiser to as many people as possible is the best way to ensure its success. You can share the link or QR code to your fundraiser on social media or send an email to your donors, family, and friends to get the word out:
How-to: Find and Share Your Campaign Link
How-to: Use QR Codes to Promote Your Fundraisers
Our free Text-to-Give tool allows donors to text a keyword to 33100 and immediately receive a Campaign link so they can participate and donate from their mobile device:
How-to: Promote Your Campaign with Text-to-Give
What reports are available for Crowdfunding Campaigns?
RallyUp provides several reports you can use to manage Crowdfunding details and analyze data:
Understand: Crowdfunding Reports
How can I track donor data and get Campaign insights?
Integrate your RallyUp account with Google Analytics or Meta Pixel to track donor behavior on your Campaign Pages. Use these insights to pinpoint successful fundraising methods, create targeted ads, and more:
How do I get started with a Crowdfunding Campaign?
Click here to create a free account and start building your fundraiser. Test out your Campaign before going live by selecting the ‘Preview’ button at the top of any page in Campaign setup:
How-to: Preview Your Campaigns in Draft Mode
Frequently Asked Questions
Can I use Crowdfunding for personal causes?
No, RallyUp Crowdfunding is exclusively for nonprofits and registered charities. Personal crowdfunding campaigns are not permitted on the platform.
What’s the difference between Simple Crowdfunding and Crowdfunding with Perks?
Simple Crowdfunding collects donations without offering rewards, while Crowdfunding with Perks allows you to offer merchandise or incentives at different donation levels to encourage higher contributions.
Do recurring donations continue after my Campaign ends?
No, recurring donations are only charged while your Campaign is live. If you want to accept recurring donations indefinitely, you’ll need to set up a Donation Page instead of a Campaign.
How does Peer-to-Peer Crowdfunding work?
Peer-to-Peer Crowdfunding allows Participants to join your fundraiser and create their own Fundraising Pages to generate donations on behalf of your organization. This works especially well for schools and community organizations.
What’s the best way to promote my Crowdfunding Campaign?
Share your Campaign link or QR code on social media, send emails to supporters, and use the free Text-to-Give tool to let donors text a keyword to 33100 and receive your Campaign link instantly.
How can I get help with my Crowdfunding Campaign?
Have questions? We’re here to help! Our team is available via chat on our website during normal business hours. Just hit the purple message button on the bottom right of your screen. You can also search our Knowledge Base for answers.