Learn how to promote your Sweepstakes.
This information is provided for general informational purposes only and does not constitute legal advice. Laws change frequently. Last reviewed: August 3, 2026.
When promoting your Sweepstakes through print advertisement, television, radio, direct mail, or on the Internet, you’ll want to research and follow all applicable rules and regulations in your area to ensure both you and your donors are protected. For example, many types of promotions require that you add abbreviated rules and disclosures that supporters can review before entering your Sweepstakes. We’ve included examples of some of those potential requirements below for you to review as you prepare your promotional strategy.
It is the organizer’s responsibility to research the applicable rules and confirm legality for their own situation, including with the relevant authorities and their own legal counsel as needed. RallyUp doesn’t provide legal advice or confirm that any Campaign or promotional strategy is legal.
What information might be required in print advertisements for Sweepstakes?
When promoting your Sweepstakes in standard print advertisements, the following details are often required by law:
- A few text lines clarify there is NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN.
- Eligibility requirements, such as age and location. You might also need to include the text Void where prohibited, along with eligibility requirements.
- The official dates/times of the Sweepstakes. This typically includes a start date, end date, and drawing date. It is good practice to include the time zone so that there is no confusion on the times posted.
- A link to the Official Rules so that donors can find more details, including methods of entry, prize descriptions, and odds of winning.
- The sponsor’s name and address.
It is the organizer’s responsibility to research the applicable rules and confirm legality for their own situation, including with the relevant authorities and their own legal counsel as needed. RallyUp doesn’t provide legal advice or confirm that any Campaign or promotional strategy is legal.
What are some potential requirements for online Sweepstakes advertisements?
When promoting your Sweepstakes using online advertisements on websites and banner ads, you may need to include abbreviated rules that include the details below:
- NO PURCHASE NECESSARY.
- Abbreviated eligibility requirements (example: Legal residents of the 50 United States 18 years and older).
- End date and drawing date.
- A link to the Official Rules.
- A Void where prohibited notice.
It is the organizer’s responsibility to research the applicable rules and confirm legality for their own situation, including with the relevant authorities and their own legal counsel as needed. RallyUp doesn’t provide legal advice or confirm that any Campaign or promotional strategy is legal.
How do I promote my Sweepstakes on social media?
Each social network has its own guidelines regarding the promotion of giveaways. When planning your Sweepstakes promotion on social networks, be sure to research and follow each network’s guidelines. For example, many social networks will require that you include the following disclaimer within your post: “The Campaign hosted by [Organization Name] is in no way sponsored, endorsed, administered by, or associated with [Social Media Platform].”
It is the organizer’s responsibility to research the applicable rules and confirm legality for their own situation, including with the relevant authorities and their own legal counsel as needed. RallyUp doesn’t provide legal advice or confirm that any Campaign or promotional strategy is legal.
How can I track donor behavior and ad performance?
Integrate your RallyUp account with Google Analytics or Meta Pixel to track donor behavior on your Campaign Pages. Use these insights to create targeted ads, learn which online ads were most successful, and more. Learn more about Google Analytics and Meta Pixel in the following Knowledge Base articles:
Frequently Asked Questions
How do I add Google Analytics to my Sweepstakes Campaign?
You can integrate Google Analytics with your RallyUp account to track donor behavior and Campaign performance. This allows you to see which promotional channels are most effective and create targeted advertising strategies based on real data.
How Do I Add Google Analytics to My RallyUp Fundraiser?
What happens if I don’t include all required information in my ads?
Failing to include required disclosures can result in your Sweepstakes being classified as an illegal lottery, which may lead to legal consequences, fines, or Campaign cancellation. Always ensure you include all mandatory information to stay compliant. It is the organizer’s responsibility to research the applicable rules and confirm legality for their own situation, including with the relevant authorities and their own legal counsel as needed. RallyUp doesn’t provide legal advice or confirm that any Campaign or promotional strategy is legal.