Learn tips and best practices for sharing and promoting your Campaign to reach more donors.
Thousands of fundraisers are run on RallyUp every month, and we talk to customers daily about their Campaigns. We consistently find that the most successful Campaigns always have at least some level of promotion behind them. Promoting your Campaign isn’t hard, and even a small amount of effort can go a long way in gaining exposure and support:
- Share a link to your Campaign online
- Keep donors engaged through Updates
- Encourage supporters to spread the word with Sharing Rewards
- Use Text-to-Give to promote your Campaign
- Go hybrid or virtual with a Livestream
How do I share my Campaign link effectively?
Each Campaign has a unique link that can be shared to bring donors directly to the fundraising page. Anyone who clicks this link will be able to view your page and make a donation.
How-to: Find and Share Your Campaign Link
How do I get supporters to share my Campaign?
One of the simplest ways to promote your Campaign is to ask your core supporters to share it among their networks. Provide them with the link using your email lists or social media, and ask them to share it on their own social channels. Make it easy to participate, and they’ll be glad to help!
Where should I post my Campaign on news and media sites?
Have you thought about sharing your Campaign with local news stations via their social channels? Are there specific community sites with members who might be interested in sharing or donating to your Campaign? Sometimes a small ask can lead to significant results. Check group rules or inquire with admins before posting your Campaign link on a community site.
How can local businesses help promote my Campaign?
See if they would be willing to share your Campaign link on their channels. Or, ask if they might consider becoming a sponsor or providing matching donations to help you reach your goal.
How do I keep donors engaged with Campaign updates?
Keep your supporters engaged in your fundraising efforts by providing regular progress updates.
How-to: Email Donors and Post Updates
Write your updates with the following goals in mind:
- Let donors know how much more you need to hit your goal and remind them exactly what the funds raised will accomplish.
- Create a sense of urgency around the cause. Let them know specifically what the funds will be used for if your fundraising goal is reached. Ask if any of your donors would be willing to partner with you to match donations for a limited period of time to generate a sense of immediacy.
- Ask supporters to share the cause with their friends and family. If you’re running a Raffle or Sweepstakes, you can also give them incentives to share using Sharing Rewards (described next).
What is Sharing Rewards and how does it work? (Raffles and Sweepstakes only)
Sharing Rewards helps you attract new donors and increase donations by incentivizing supporters to share your Campaign. With Sharing Rewards, anyone who opts in receives their own unique referral link for your Campaign. For each new donation they bring in via their exclusive link, they’ll get awarded bonus entries. This incentivizes them to share with as many people as possible, which in turn expands your reach and helps you acquire new donors.
How-to: Promote Your Raffle or Sweepstakes with Sharing Rewards
How does Text-to-Give help promote my Campaign?
Text-to-Give is a great way to get donors to your fundraising page with a simple text message. Just select a unique keyword for your Campaign and let prospective donors know what it is. They’ll text that keyword to our number and receive a text back with a link to your Campaign. They can then donate to your cause from the convenience of their mobile device. Use Text-to-Give at live events, printed materials, and other places for a quick, in-person way to provide your fundraising link to potential donors.
How-to: Promote Your Campaign with Text-to-Give
How can Livestreaming increase Campaign donations?
If you want to draw people to your Campaign, consider adding a Livestream. People will be able to watch your Livestream and have a chance to donate.
Insights: Turn Your Fundraiser into a Live Virtual Event
Frequently Asked Questions
What’s the most effective way to promote my fundraiser?
Sharing your Campaign link directly with your core supporters and asking them to share it within their networks is one of the most effective strategies. Even small promotional efforts can significantly increase exposure and donations.
How often should I post updates during my Campaign?
Post regular progress updates to keep supporters engaged. Include how much more you need to reach your goal, create urgency around the cause, and ask supporters to share with their networks. Consider weekly updates for longer Campaigns.
Can I use Sharing Rewards for any Campaign type?
No, Sharing Rewards are only available for Raffle and Sweepstakes Campaigns. This feature incentivizes supporters to share your Campaign by awarding them bonus entries for each new donation they bring in through their unique referral link.
What should I include when asking local businesses for support?
Ask businesses to share your Campaign link on their social channels, consider becoming a sponsor, or provide matching donations. Make it easy for them to participate by providing ready-to-share content and clear information about your cause.
How does Text-to-Give work for in-person promotion?
Choose a unique keyword for your Campaign and promote it at live events or on printed materials. When people text that keyword to the provided number, they receive an immediate text back with a link to your Campaign Page.