Video: Why You Have to Register Your Organization

Anyone can use RallyUp to raise funds for any charity organization. However, we still require you to register your organization for a few reasons. Both 501 and non-501c organizations can use RallyUp, but non-501c organizations are sometimes legally prohibited from running Raffles or Sweepstakes. Confirming your 501c status helps us ensure that your fundraiser is legally compliant so you can fundraise with confidence. PayPal and Stripe also offer reduced payment processing charges to 501c organizations, letting you keep more of the funds you raise. Two key ways to earn donor trust are identity verification and branding. Registering your organization allows us to confirm your identity, making it harder for someone to impersonate your organization and preventing your donors from getting burned by fake fundraisers. You can also customize your experience page to match your organization's branding and even include a link to your organization's website. These visual cues help your donors feel more secure so they're more likely to donate. Finally, registering your organization allows us to offer you more features. You can set up a supporter center so that people inside or outside of your organization can securely raise funds on your behalf. You can also create a dedicated Donation Page to receive donations 24/7, and add integrations like Google Analytics and Facebook Pixel to gather donor data, create marketing email campaigns, and improve future fundraisers. Registering your organization puts more fundraising power in your hands.