Learn how to create and run a Sweepstakes, understand legal regulations and how RallyUp makes compliance easy, and see how your Sweepstakes will look to donors.
Hi! I'm Catie with Rally Up, and I am going to walk you through how to run a Sweepstakes. And Sweepstakes are a great option for any organization that wants to run a giveaway but isn't able to run a Raffle. The main difference is that Sweepstakes must offer a free method of entry, which I will get to later in the video. There's a couple of other requirements as well for compliance purposes, but RallyUp makes everything super easy and simple so you can start fundraising as fast as possible. So what you're gonna do is log in to your RallyUp account, and then go to Campaigns in the left menu, and select New Campaign. And then when you're in Campaign Setup, you'll select Sweepstakes as your Campaign type. And now I'm going to skip to Sweepstakes Setup. And where it says Add Prizes, you'll select Create a Prize. And this will allow you to add images. You can add more than one if you want. You can add a title, a detailed description that you can format however you like. Basically, everything you need to make your prize (or prizes, because you can add more than one) look super enticing and attractive to donors so that they will be encouraged to buy entries. And then once you're done adding your prize or prizes, you are going to enter the total approximate retail value of all your prizes. And you'll need to display this on your Campaign Page. And this just means that this is the amount that all of your prizes together would go for if you sold them instead of giving them away. And then once you're done with that, you can set up your entry levels. And RallyUp provides some standard entry levels that we found work well, but you can edit or delete any of these as you like. And you can even create Impact Levels that show how each donation amount will be used or the impact it'll have, or you can even offer merch with entry purchase. So you've got a lot of options. And then once you're done with that, you're going to enter your Sweepstakes end dates. And there are two dates that you're gonna enter. And the first end date is when you stop selling entries, and the second end date is the date of the drawing. And your drawing date needs to be at least three business days after you stop selling entries, and that just lets us, gives us more time to process any free entries that come in, enter them into the system. Just gives everyone a fair shake at winning a prize. And then once you're done setting up your Sweepstakes, there is a super quick review process that takes up to twenty-four hours, but typically much less than that, just to make every make sure everything is compliant and good to go, and then we will email you as soon as that's done. And then when your Sweepstakes is live, this is what it will look like to donors. So you'll have the entry levels that you set up, and donors can purchase entries for a chance to win any prize. You'll have your prizes listed. And then somewhere on your Campaign Page, you will need to display the Sweepstakes Official Rules. And these just go into prize details, approximate retail value, eligibility requirements for anyone who wants to enter. And then down at the bottom, you'll see an alternate method of entry link. And this is for the free entry option. Unfortunately, you do have to offer this. It is required for all Sweepstakes. But don't worry. They are limited to one free entry per person. And, honestly, you're probably not really even gonna get that many because we found that most people are more than willing to pay for entries because the proceeds are going to a charitable organization, and they want to support you and all the good work that you're doing. And then one last thing about the rules. So RallyUp provides a boilerplate rules that will work for most organizations. But if your legal team needs to make any changes, just let us know. That's totally fine. And that is how you run a Sweepstakes on RallyUp. Thank you so much for watching, and I will see you in the next video!