Move more merch with a beautiful Storefront

A fundraising storefront is an online store where nonprofits sell merchandise to raise funds. Organizations sell branded items like t-shirts, hats, mugs, or any products to supporters. Unlike traditional e-commerce, fundraising storefronts focus on mission-driven sales where proceeds benefit the cause. RallyUp storefronts combine merchandise sales with other fundraising components on a single campaign page.

RallyUp storefronts have no setup fees, no monthly costs, and no inventory requirements.

Organizations only pay:

• Standard credit card processing fees (typically 2.9% + $0.30) 
• Optional platform fees (can be passed to buyers)

You can sell unlimited products with no additional platform charges.

Setting up a fundraising store takes 10-20 minutes. The process includes:

The process includes:

• Create your campaign and enable Store 
• Add storefront items with prices and descriptions 
• Upload product images 
• Offer item variations (sizes, colors) 
• Customize branding and URL 
• Preview before launching

RallyUp also offers free storefront setup by fundraising experts.

Yes. RallyUp supports 135+ international currencies for global merchandise sales. The platform processes international payments from almost anywhere worldwide.

However, you’re responsible for:

• International shipping logistics 
• Customs and import regulations 
• Local tax compliance

Payment processing works globally, but fulfillment requires your own arrangements.

No. RallyUp storefronts work with any fulfillment model:

Pre-order/made-to-order:

• Collect orders first, then purchase inventory 
• Zero upfront inventory costs 
• Popular for t-shirt campaigns and custom items

Existing inventory:

• Set quantity limits for items in stock 
• Track inventory in real-time 
• Mark items as sold out automatically

Choose the model that fits your organization’s capacity.

RallyUp allows unlimited product variations for each item. You can offer variations including:

• Sizes (XS, S, M, L, XL, XXL, etc.) 
• Colors (multiple color options) 
• Styles (long sleeve, short sleeve) 
• Types (youth, adult sizes) 
• Custom options (personalization)

Buyers select their preferences at checkout.

Yes. Storefronts bundle seamlessly with:

• Raffles and sweepstakes 
• Silent and live auctions 
• Ticketing & Registration 
• Peer-to-peer fundraising 
• Charity livestreams 
• More

All components run on one URL with a single checkout. See all RallyUp fundraising components.

Buyers can pay using:

• Credit and debit cards (Visa, Mastercard, Amex, Discover) 
• Digital wallets (Apple Pay, Google Pay) 
• Bank transfers (ACH) in some regions 
• PayPal (if enabled) 
• International payment methods via Stripe

All transactions are secure with instant email receipts. Understand payment processing options.

RallyUp provides real-time sales tracking with:

• Live inventory counts 
• Sales reports showing all purchases 
• Buyer information (names, addresses, sizes ordered) 
• Transaction details for accounting 
• Revenue totals and trends

Export all data to Excel/CSV for fulfillment or analysis. You can also sort items into categories for easier management.

Promote your storefront using these tools:

• QR codes for print materials and events 
• Text-to-give keywords for mobile campaigns 
• Email marketing to your supporter list 
• Social media with one-click sharing 
• Custom domain (yourorg.com/store) 
• Email automation for abandoned carts and promotions

Multi-channel promotion maximizes reach and sales. 

Yes. RallyUp supports flexible discount strategies:

• Promo codes – Percentage or fixed amount off 
• Early bird pricing – Limited-time discounts

Promo codes can apply to:

• Specific items only 
• Entire purchase 
• Limited redemption quantities

Track promo code usage in your reports.

Customize your storefront with:

Branding:

• Upload your header and banner images 
• Choose brand colors and custom fonts 
• Add custom sections with text/images

Product display:

• Multiple product images per item 
• Videos showing products 
• Detailed descriptions with formatting 
• Organize by categories

Page layout:

• Customize page layout 
• Reorder items for priority display 
• Customize button text

Full white-label capabilities available.

After purchase, RallyUp automates buyer communication:

Immediate:

• Buyer receives instant email receipt 
• Purchase appears in your storefront reports 
• Inventory counts update automatically 

Your responsibility:

• Fulfill the order (pack and ship) 
• Update order status if needed 
• Handle any customer service requests

Optional automation:

• Resend receipts if requested 
• Email buyers with updates 
• View buyer profiles for order history

RallyUp handles payment processing and receipt generation – you handle product delivery.

Yes. At checkout, buyers can: 

• Purchase for themselves 
• Buy as a gift with recipient information 
• Provide different shipping and billing addresses 
• Add gift messages (if you enable custom fields) 

This flexibility increases sales by allowing proxy purchases where one person buys merchandise to support the cause, even if they don’t need the items themselves. Custom fields can collect special instructions or gift preferences.