Boost Raffle and Sweepstakes earnings by using entry levels to encourage donations.
RallyUp helps you optimize donations to your Raffle or Sweepstakes by allowing you to set up and customize entry levels, which encourage higher purchase amounts.
How-to: Create Raffle and Sweepstakes Entry Levels
The strategies in this article apply to all Raffle and Sweepstakes entry levels. If your Raffle is set up so donors buy entries for specific prizes, you will create entry levels for each prize inside the prize setup modal, and each prize can have different entry amounts. For more information, see How-to: Allow Donors to Purchase Raffle Entries for Specific Prizes
This article covers the following strategies:
- Tiered pricing
- Merchandising
- Impact Levels
- Limited quantities
- Limited time
We invite you to experiment with them to see what works best for you.
How does tiered pricing increase Raffle donations?
Tiered pricing means higher price points have a lower cost per entry, incentivizing donors to spend more.
For example, buying 10 entries for $10 equals $1 per entry, buying 30 entries for $25 equals $.83 per entry, and buying 75 entries for $50 equals $.66 per entry, and so forth. People are often willing to participate at a higher level because it feels like a discount, but your organization receives a more significant donation.
You can create as many price points as you like and customize the number of entries associated with each price. RallyUp provides default values that we’ve found to work well, but you can adjust them as you see fit.
The default entry options are:
- 10 entries for a $10 donation
- 30 entries for a $25 donation
- 75 entries for a $50 donation
- 200 entries for a $100 donation
How can merchandise boost donations?
Providing merchandise (wristbands, t-shirts, coffee mugs, etc.) at higher donation levels can substantially increase donations.
For example, you could offer a wristband to donors who enter at a $25 level, a t-shirt at a $50 level, and so on. We recommend offering prizes branded with your organization or cause.
What are Impact Levels and how do they work?
Impact Levels show your donors how their donations directly contribute to your organization’s goals, encouraging them to donate.
For example, if you’re raising funds for school children in need, $20 could equate to a new backpack, while $50 could provide a child with free lunch for two weeks.
How do limited quantities create urgency for donors?
Limiting the quantities of merchandise available at different price points or limiting the number of donors who can purchase a specific entry level creates a sense of urgency that inspires donors to take action quickly.
For example, you could offer autographed t-shirts or a double-the-entries bonus for the first 50 people to donate at a $50 entry level.
Once a limited quantity entry level is sold out, no further entries will be accepted at that level.
When should I use limited-time entry level offers?
Offering certain entry levels for a limited time is another way to get donors to take action quickly.
For example, you can jump-start donations during your Campaign’s first few days by offering early bird specials like discounted entries or exclusive merchandise, or keep the momentum going during the last week of your fundraiser by offering last-chance specials.
Frequently Asked Questions
What are entry levels in a Raffle or Sweepstakes?
Entry levels are tiered donation amounts that offer different numbers of entries to donors. They allow you to create multiple price points that encourage larger donations through strategic incentives like bulk discounts, merchandise, or Impact Levels.
How many entry levels should I create for my Raffle?
You can create as many entry levels as you like, but RallyUp’s default entry options work well for most campaigns: 10 entries for $10, 30 entries for $25, 75 entries for $50, and 200 entries for $100. Adjust based on your audience and goals.
Can I combine multiple strategies like merchandise and limited quantities?
Yes, you can combine different entry level strategies to maximize donations. For example, offering branded merchandise for the first 50 donors at a $50 level combines both merchandising and limited quantities to create urgency.
Do these strategies apply if my Raffle uses prize-specific entries?
If your Raffle allows donors to purchase entries for specific prizes, entry levels work differently. You create entry levels for each prize inside the prize setup modal, and each prize can have different entry amounts. For more information on setting up prize-specific entries, see How-to: Allow Donors to Purchase Raffle Entries for Specific Prizes
What happens when a limited quantity entry level sells out?
Once a limited quantity entry level reaches its maximum number of sales, no further entries can be purchased at that level. Other entry levels remain available for donors to choose from.
How do Impact Levels differ from regular entry levels?
Impact Levels show donors exactly how their donation contributes to your cause, such as “$20 provides a backpack” or “$50 provides lunch for two weeks.” This transparency helps donors understand their impact and encourages them to give more.