Make giving as easy as sending a text with Text-to-Give

Text-to-Give is a fast, mobile donation via text (SMS). Make giving easy for supporters who live in their phones. Add to any Campaign’s general marketing strategy, or leverage effective outreach in crises, deadlines and do-it-now moments.

Enable Text-to-Give 
Text to Give donations, hero

The fastest way to donate

Text-to-Give turns a quick keyword into an instant donation link. Supporters can give in real time wherever they are. No searching. No mouthful URLs. Simply a straight path from interest to impact.

Text to Give fastest way

Fastest
way

Donors text your keyword

Supporters text your keyword to 33100 (U.S.).

They instantly get a reply

RallyUp automatically responds with a direct link to your campaign.

They tap to open your Campaign Page

The link takes them straight to your Campaign Page on mobile.

They complete their gift in seconds 

Donors finish checkout right on their phone: fast and frictionless.

Note: RallyUp uses link-based text-to-donate, so there are no fees from donations charged to a phone bill.

3 ways to join

Include three touchpoints in marketing materials and event signage so supporters can donate their way.

1. Text

Text [KEYWORD] to 33100

3 ways to join  text

2. Scan

Scan the QR code to donate

3 ways to join  scan

3. Visit

Go to [short URL]

3 ways to join  visit
Text to Give Built for mobile checkout

Built for mobile checkout

Because Text-to-Give sends donors to your RallyUp campaign page, they can use the same payment experience you already offer.

Supported options include:

  • Credit/debit card
  • Apple Pay/Google Pay 
  • PayPal 
  • Saved payment methods (including saved cards / Link)

Where Text-to-Give adds value

Text-to-Give is ideal wherever people are already on their phones and you want to capture momentum:

  • In-person events (announcements, signage, stage moments)
  • Online fundraising (an extra giving option for any campaign)
  • Ads and promotions (simple call-to-action that’s easy to remember)
Text to Give Where Text to Give adds value

For time-sensitive appeals

Choose a keyword that’s:

1.

 Easy to remember

2.

Aligned with your cause

3.

Simple

Text to Give keyword
How to choose a keyword?
  • One keyword per campaign 
  • Keywords are typically best as letters and/or numbers and kept short 
  • You can use Check Availability during setup to confirm your keyword is available 

For example:

HOPE2026

SAVEWHALES26

SCHOOLFUNDS

SAVEWILDLIFE

Works with any RallyUp fundraiser

Text-to-Give can be added to any RallyUp fundraiser, so donors can jump straight into the campaign experience you’ve built. You can enable Text-to-Give from either a Campaign or a Donation Page, depending on what you’re promoting.

Raffles

Livestream

Storefront

Ticketing 

And More!

RallyUp fundraiser

For urgent nonprofit causes

Add Text-to-Give to any Campaign any time to increase donations

Online fundraising campaigns

Text-to-Give helps you capture donations wherever supporters are inspired.

Great for:

  • Giving days and matching challenges 
  • Community events and pop-up activations 
  • Livestream appeals and social promotions
  • Everyday fundraising 

Why it works: 

  • Low effort: keyword → auto-reply link → donate 
  • Consistent: donors land on your Campaign Page 
  • Mobile-first payments 

Tip: Pair it with a short script: 
“Text HOPE to 33100—tap the link—and give now.” 

In-person fundraising events

For live events, Text-to-Give is a convenient way to prompt giving from a crowd: without QR-code scanning delays or long URLs.

Great for:

  • Concerts, tournaments, races, festivals 
  • Live Display on venue screens 
  • On-site signage and sponsor activations 
  • Real-time fundraising challenges

Why it works: 

  • Crowd-friendly: everyone already knows how to text 
  • Instant access: straight to your campaign 
  • Easy to repeat on stage: “Text KEYWORD to 33100”

Tip: Put the keyword on screens and signage before the ask, then repeat during the ask.

International donors

Have supporters outside the U.S.? You can enable Text-to-Give for international donors! International donors can use Text-to-Give if their mobile device can receive U.S.-based messages.

International donors

Receive donations at the speed of an SMS

Enable Text-to-Give

Frequently Asked Questions

Is Text-to-Give free?

Yes. Text-to-Give is available to RallyUp customers at no additional cost.

Can organizations send outbound text blasts with this feature?

Text-to-Give is donor-initiated: supporters text your keyword to start the experience and receive the campaign link.

When does my keyword start working?

Your keyword starts working as soon as your Campaign goes live. It will not work while the campaign is still in draft.

Can I use more than one keyword per campaign?

No. Each campaign uses one keyword.

Can I change my keyword after launch?

Yes, but be aware: once you change it, the old keyword no longer works. If you’ve printed signage or shared the keyword widely, you’ll want to update those materials.

Does Text-to-Give include analytics like delivery rate or click-through tracking?

Text-to-Give is built for simple access and fast mobile giving. (At this time, don’t rely on it for built-in delivery/CTR/conversion reporting.)

Does Text-to-Give enable auction outbid notifications?

No. Text-to-Give does not enable auction outbid notifications. RallyUp can text outbit notifications, but those SMS notifications are handled separately.

Are there any content restrictions?

Text-to-Give is powered by Twilio and subject to messaging policies. If you or your donors are based in the U.S. and your campaign involves cannabis or CBD products, you should not use Text-to-Give.

What are the rates?

Standard message and data rates may apply. International supporters may incur international messaging charges depending on their carrier and plan.