Let people fundraise for you for a wider reach with Peer-to-Peer

Peer-to-peer gives every supporter a personal page they can share to raise money for your campaign. Add Peer-to-Peer to your Raffles, Sweepstakes, Storefronts, Crowdfunding, A-Thons, and more.

Get Started

Video: Peer-to-Peer in 90 seconds

40–60% more raised

When you combine Peer-to-Peer with other campaign types compared to standalone campaigns.

300% donation increase

USA Field Hockey raised over $120,000 in 10 days after switching.

Launch in under an hour

Using templates and a setup wizard.

Running into these problems?

  • “Participants don’t actually use their pages.” 
  • “I’m stuck with one campaign type and scattered tools.” 
  • “I’m stuck chasing reports and sending receipts.” 
  • “Teams want competition, but our (non-RallyUp) platform doesn’t support it well.” 

That’s exactly what RallyUp is built to fix.

Peer to peer Running into these problems

Peer-to-Peer in 3 simple steps

Peer-to-Peer can’t run on its own – it must be enabled on a fundraising component.

1.

Pick your campaign type (Crowdfunding, Raffle, Ticketing, Store, etc.)

2.

Turn on Peer-to-Peer for one or more Components

3.

Supporters share their link and donations get credited to a person/team

Peer to peer Your fundraising campaign

See Peer-to-Peer in a demo campaign

The Evergreen Foundation

Foundation Raffle

Explore this Demo

Support St. Paul II School

St. Paul 50 50 Fundraiser

Explore this Demo

See how RallyUp stacks up

Unlike donation-only tools, RallyUp lets participants raise money through any activity you add to your campaign.

Best

Choice!

RallyUp Logo

In-person events

No platform fees required (fundraise free with Donor Tipping)

Participant pages auto-created instantly

Leaderboards, badges, prizes, and automated progress emails

Full dashboards, offline donations, CRM + email integrations

Unlimited participants

Public sign-ups or invite-only participation

Typical P2P platform

Donations only

Platform fees or contracts

More setup and IT time

Basic pages

Limited reporting

Limited participation

Public sign-ups only

Tools that bring people together

Instant Personal Pages

Launch personal fundraising pages in minutes – supporters add their story, photos, and a goal, then start raising money right away.

Simple Mode

Run Peer-to-Peer in ‘simple mode’: turn off participant pages, keep one main campaign page, and still credit gifts to a person/team at checkout.

Mobile-First Fundraising

Fundraise from anywhere with mobile-first pages – participants set up and share from any device while they’re on the go.

Social Sharing +
Text-to-Give

Share faster with built-in social tools + text-to-give – supporters spread the word easily and donors can give on the spot.

Flexible Invites

Invite participants your way: open sign-ups via a link or upload a roster for private, managed registration

Team Momentum

Build momentum with team fundraising – teams work toward a shared goal and see progress together to stay motivated.

Participant Hub

Give fundraisers a dedicated participant hub for registration, updates, and leaderboards so your team gets fewer ‘how do I…?’ questions.

Leaderboards, Badges & Prizes

Spark friendly competition with leaderboards, badges, and prizes – keep supporters engaged and sharing longer.

Real-Time Admin Dashboard

Track performance in real time with an admin dashboard – see what’s working, monitor donations, and export reports without digging.

Self-Serve Participant Portal

Reduce back-and-forth with a participant portal – fundraisers check progress and manage their page themselves, so you get fewer questions.

Invite-Only or Open Access

Control access in a click: run invite – when you want more oversight – or open it up publicly when you want more participants.

Case Study
Snapshot

USA Field Hockey donations skyrocket 300% after switching to RallyUp

  • USA Field Hockey ran four online Raffles for their annual “Nexus Championship” fundraiser
  • All funds raised go toward their field hockey community and scholarships for aspiring athletes within the Junior High Performance and Nexus Program
  • They sparked friendly competition for teams and individuals with Peer-to-Peer, and team and individual prizes
  • They raised over $120,000 in 10 days, a whopping 300% donation increase over last year’s fundraiser
USA Field Hockey donations skyrocket 300% after switching to RallyUp

“RallyUp is the only online Raffle system that could easily manage our mass-scale event. The ability to create Peer-to-Peer teams with live updates and easy customer access kept donors engaged and excited! RallyUp has amazing customer support, and our minds were blown by how much we raised.”

Kasey Neiderer

Senior Nexus Manager

Peer-to-Peer tutorial videos

Teams for any group fundraiser

Sports

Club or team fundraiser (teams, squads, or age groups)

Teams: Group fundraisers by team, squad, or age group so each group can run their own push.

Leaderboards: Track top players and top teams at the same time: useful for coaches and motivating for athletes.

Team pages: Give each team a page with game photos, a short season highlight video, and a clear goal (equipment, travel, tournament fees).

Prizes: Offer a prize for the top team and individual top fundraiser, plus milestones (ex: hit $100 = team swag; $250 = bigger reward).

Peer to peer Slider Sports
Workplace

Company giving challenge (departments or office locations

Teams: Set teams by department, office, or employee group so participation feels organize, not random.

Leaderboards: Let employees see both individual totals and department totals (helpful for friendly, low-pressure competition).

Team pages: Give each department a page to explain what they’re supporting, add photos, and embed a short video from a leader or team member.

Prizes: Use simple incentives: top department gets a team lunch; milestone rewards unlock when teams hit agreed targets.

Peer to peer Slider Workplace
Events

Walk/run, gala, or tournament (teams, tables, or captains)

Teams: Group fundraisers by walking team, table captain, foursome, or sponsor group so it matches how the event is already organized.

Leaderboards: Track top captains/teams and top individuals: great for announcing progress leading up to the event.

Team pages: Give each team or table a page to share their event plan, photos, and a short video invite (“Join our team” / “Support our table”).

Prizes: Add prizes for top team/table and milestone rewards (ex: hit $500 = perks; hit $1,000 = upgraded perks).

Peer to peer Slider Events
Health causes

Patient support fundraiser (families, friends, or hospital units)

Teams: Group fundraisers by family/friends, care teams, hospital units, or community circles so people can show support together.

Leaderboards: Show top individuals and top groups: helps supporters see progress without hunting for updates.

Team pages: Give each group a page to share the story, photos, and an embedded tribute or thank-you video.

Prizes: Use milestones to keep it practical and add a top team/top individual prize if appropriate.

Peer to peer Slider Health causes
Faith communities

Congregation-wide fundraiser (ministries, small groups, youth groups)

Teams: Group fundraisers by ministry, small group, youth group, or service team so people participate with the community they already know.

Leaderboards: Show progress for top individuals and top groups: useful for sharing updates during announcements and keeping groups engaged week to week.

Team pages: Give each group a page to explain what they’re funding (mission trip, outreach, building fund), add photos, and embed a short message video from a leader.

Prizes: Use incentives that fit your culture: recognize top groups, and set milestone rewards when teams hit giving goals (or swap “prizes” for shout-outs/recognition if preferred).

Peer to peer Slider Faith communities

We’ll  create your campaign for you!

Our fundraising experts will create your Peer-to-Peer campaign for free. 

Learn More

We’ll  create your campaign for you

Turn on Peer-to-Peer and start a chain reaction of widespread giving

Frequently Asked Questions

What is Peer-to-Peer fundraising and how does it work? 

Peer-to-Peer fundraising empowers your supporters to create personal fundraising pages and raise money on behalf of your nonprofit organization. With RallyUp’s Peer-to-Peer platform, Participants set up individual or Team pages, share their personal stories, and reach out to their networks for donations. The process starts when your organization creates a main Campaign page. Then supporters register and customize their own pages with photos and messages. They share these pages through email and social media to collect donations that automatically flow to your nonprofit. Learn more about creating fundraising Campaigns with RallyUp.

Which Peer-to-Peer fundraising platform is best for 501(c) nonprofits? 

RallyUp is specifically designed for 501(c) nonprofits and offers free Peer-to-Peer fundraising with no platform fees, only standard payment processing fees. The platform includes unlimited Participants, customizable pages, Team fundraising options, and built-in gamification features. You get real-time reporting, automated tax receipts, and donor management tools. Plus, RallyUp integrates Peer-to-Peer Campaigns with Raffles, Storefront, A-thons, and more for maximum fundraising potential.

Can Participants create Team pages for Peer-to-Peer Campaigns?

Yes, RallyUp enables both individual and Team fundraising pages within the same Peer-to-Peer Campaign. Team captains can recruit members, set collective goals, and track progress on Team dashboards. Individual Team members maintain their own pages while contributing to Team totals. The platform automatically calculates both individual and Team rankings. This feature works great for school groups (by class, homeroom, etc.), community challenges, and corporate Teams.

What’s the difference between Peer-to-Peer and Crowdfunding?

 Peer-to-Peer (P2P) centers on participants promoting your campaign under their own name (or team) and getting credit for the donations they bring in. That credit can power leaderboards, badges, and friendly competition to raise the most funds, even if you don’t enable separate individual fundraising pages.

Crowdfunding runs on a single campaign page with one shared goal. Donations go to the Campaign as a whole, not to individual fundraisers, so there’s no competitive or attribution element by default.

RallyUp supports both approaches – and you can combine them – so you can choose simple shared giving (Crowdfunding) or add social motivation and competition (P2P) to boost results.

How do I track Participant progress in Peer-to-Peer Campaigns?

RallyUp provides real-time leaderboards showing individual and Team fundraising progress, donation activity, and Participant engagement metrics. You can view top fundraisers, recent donations, and milestone achievements instantly. The platform sends automated progress updates to Participants. Export detailed reports for donor management and tax purposes. Set up automated emails to encourage Participants at different stages. Access all data through your administrative dashboard 24/7. These tools help maximize your fundraising events success.

Can Peer-to-Peer Campaigns include registration fees?

Yes, RallyUp allows you to optionally charge registration fees for Peer-to-Peer Campaign Participants. Set different fee levels for individuals, Teams, or early bird registration.  This works particularly well for 5K runs, walks, and cycling events where registration fees are standard practice.

How quickly can I launch a Peer-to-Peer fundraising Campaign?

You can launch a basic Peer-to-Peer Campaign on RallyUp under an hour using our templates and setup wizard. The platform provides pre-built page designs, suggested email templates, and standard goal thermometers. Customize colors, add your logo, and write your story. More complex Campaigns with custom branding might take a day or two. No technical expertise required. Most organizations go live the same day they sign up. Start your free fundraising Campaign today.

Do Participants need technical skills to create their fundraising pages?

No technical skills are required as RallyUp provides an intuitive page builderParticipants upload a photo, write their story, and set their goal in minutes. The platform includes templates and prompts to guide them. Mobile-friendly design means they can create and share pages from any device. Built-in sharing tools connect directly to social media. Even supporters who aren’t tech-savvy successfully raise funds on RallyUp. Participants upload a photo, write their story, and set their goal in minutes.

Participants upload a photo, write their story, and set their goal in minutes. The platform includes templates and prompts to guide them. Mobile-friendly design means they can create and share pages from any device. Built-in sharing tools connect directly to social media. Even supporters who aren’t tech-savvy successfully raise funds on RallyUp.

Can I integrate Peer-to-Peer fundraising with other fundraising activities?

RallyUp allows you to leverage Peer-too-Peer for multiple fundraising types. Most fundriasing platforms only let you use Peer-to-Peer for donations. RallyUp Campaigsn can leverage Peer-to-Peer with Raffles, Sweeptakes, Crowdfunding, Merchandise, Ticketing, and more. Run a Peer-to-Peer Crowdfunding campaign while hosting a Raffle for additional revenue. Sell merchandise through the same Campaign.

This integrated approach typically increases total fundraising by 40-60% compared to standalone Campaigns, and you can leverage Peer-to-Peer for all of it. All activities feed into unified reporting and donor management.

How do I motivate Participants to raise more in Peer-to-Peer Campaigns?

RallyUp includes built-in gamification with leaderboards, badges, and milestone rewards to motivate Participants throughout your Campaign. Set up fundraising thermometers and progress bars. Create competition between Teams or individuals. Offer prizes for top fundraisers. Share success stories and shout-outs. The platform’s social proof elements naturally encourage friendly competition. These features significantly boost nonprofit fundraising results.

Can I customize the look and branding of Peer-to-Peer pages?

Yes, RallyUp offers extensive customization options including your logo, brand colors, custom headers, and templates for Peer-to-Peer Campaigns. Choose from default designs or create your own look. Participants can personalize their individual pages while maintaining your brand consistency. Add custom fields for collecting specific information. Embed videos and image galleries. Your Campaign will look professional and trustworthy.

How do Peer-to-Peer Campaigns handle tax receipts for donors?

RallyUp generates and sends IRS-accepted tax receipts after each donation to your Peer-to-Peer Campaign.  Donors can access receipts anytime through their email. The platform maintains complete records for your accounting needs. This automation saves hours of administrative work compared to manual receipting.

Can I run virtual Peer-to-Peer fundraising events? 

RallyUp is perfect for virtual Peer-to-Peer events like virtual walks, runs, or challenges that Participants complete from anywhere. The platform includes activity tracking integration, virtual event badges, and online participation tools. Participants share photos and updates to build community. Live leaderboards create excitement without in-person gathering. Virtual events have lower costs and unlimited geographic reach. Many organizations now run hybrid events with both virtual and in-person options.

What reporting features are available for Peer-to-Peer Campaigns?

RallyUp provides comprehensive reporting including Participant performance, donation trends, donor demographics, and Campaign ROI analysis. Export data to Excel or integrate with your CRM. Monitor real-time activity through live dashboards. Generate financial reports for accounting. Analyze which fundraising messages resonate best. All reports are available 24/7 through your admin portal. These insights help improve future Campaigns.

How long can Peer-to-Peer fundraising Campaigns run on RallyUp?

Peer-to-Peer Campaigns on RallyUp can run for any duration you choose, from single-day events to year-round fundraising programs. Many organizations run 4-8 week Campaigns for specific events. Extend Campaigns that gain momentum. Schedule multiple Campaigns throughout the year. Your Campaign pages remain accessible even after ending for donor reference.

Can Participants fundraise offline and add it to their online totals?

Yes, RallyUp allows administrators to add offline donations like cash and checks to Participant pages, ensuring accurate fundraising totals. The platform tracks both online and offline contributions separately for accounting. This feature is essential for events where supporters collect cash donations. Offline donations appear in leaderboards and progress tracking. The hybrid approach maximizes fundraising from all sources. This flexibility makes RallyUp ideal for comprehensive fundraising Campaigns.