- The American Red Cross teamed up with a sponsor, Live Nation, and music sensation, Maroon 5, to raise funds to help those in need.
- They ran a Sweepstakes where every donation stood a chance to win a trip to see Maroon 5 as a VIP guest during their residency at the Park MGM in Las Vegas.
- The Experience included Impact Levels that showed even small donors how they were helping people in need and incentivized everyone to donate more.
- The American Red Cross exceeded its fundraising goal by more than 20%!