Automate your email marketing campaigns by integrating your RallyUp account with a platform you already use.
Automating your email marketing campaigns saves your organization time and effort. Any RallyUp user can integrate with an email marketing platform you already use.
Email marketing platforms help you collect and store your supporters’ contact information. You can sort each supporter into various categories based on their account information and activity, including but not limited to:
- Donation amount or frequency
- Date of last donation
- Items purchased
- Peer-to-Peer participation
- Answers to custom questions
You can then set up automated emails that target specific supporters, instead of reaching out to each one manually.
What email marketing platforms can I integrate with RallyUp?
RallyUp allows you to set up the following email marketing integrations:
- ActiveCampaign
- SendGrid
- Mailchimp
- More coming soon!
If you integrate your account with Zapier, you can also set up the following:
- Moosend
- Zoho Campaigns
- iContact
- Campaign Monitor
- Aweber
- Robly
- And dozens more!
Frequently Asked Questions
What is email marketing automation and how does it help my organization?
Email marketing automation saves time by automatically sending targeted emails to specific supporter groups based on their donation history, purchase behavior, or engagement level. Instead of manually contacting each supporter, you can set up automated campaigns that reach the right people at the right time.
How do I integrate RallyUp with my email marketing platform?
RallyUp offers direct integrations with ActiveCampaign, SendGrid, and Mailchimp. If you use a different platform, you can connect through Zapier to access dozens of additional email marketing services including Moosend, Zoho Campaigns, iContact, and more.
What supporter information can I use to segment my email lists?
You can categorize supporters based on donation amount, donation frequency, date of last donation, items purchased, Peer-to-Peer participation, and answers to custom questions. This segmentation allows you to send highly targeted, relevant messages to each supporter group.
Do I need a paid email marketing platform to use this feature?
You’ll need an account with one of the supported email marketing platforms. Many platforms offer free tiers for smaller contact lists, but specific requirements depend on which email marketing service you choose to integrate with RallyUp.
Can I automate emails for specific Campaign types or activities?
Yes, email marketing automation allows you to target supporters based on their specific activities including purchases, participation types, and engagement with different Campaign types. You can create custom automated workflows for any supporter segment you define.