AI: Your ultimate fundraising sidekick
Hello fundraisers! As you probably know, the age of Artificial Intelligence is upon us, and we are here to help you put it to good fundraising use! And what better way to do that, than to have AI optimize your next online fundraiser to be the most successful it can be?
AI can save you so much time building out creative and successful fundraising campaigns
Download our free e-bookAI might seem daunting to some, and we get it – there is a lot to learn. So, we want to take the scary out of this new technology and break down easy ways to use AI solutions to help you launch successful fundraisers.
Imagine AI as your fun-loving buddy who’s here to jazz up your fundraising pages and make fundraising easier.
Have you heard of Siri, Alexa, or Google Assistant? Picture these as your helpful pals reminding you of your to-dos while cracking a joke or two. Think of using Google Maps, not just to find the best coffee spot but also to avoid traffic like a pro. Ever noticed how Netflix seems to know just the right movie for your mood? That’s AI being your helpful buddy!
So, what about fundraising?
How can AI help you as a fundraiser?
You might think of fundraising and feel like it sounds like a lot of work. Well, that is where AI engines can help!
10 Ways AI can help your organization or nonprofit:
- Draft successful and creative Fundraising Campaigns
- Write Experience descriptions
- Write blogs for your website
- Write your “About Us” or your “Sponsor” sections for fundraising pages
- Create AI images that you can use for your campaigns
- Write social media captions and generate social media images/videos
- Craft marketing emails, “thank-you” emails and winner announcement emails
- Change the tone on your copy and make it friendlier/ more detailed / positive etc.
- Live as a chatbot on your website, there 24/7 for your customers, answering campaign questions
- Optimize content for SEO (search engine optimization), and more!
Think of AI as your fundraising sidekick. AI is here to help you make your fundraisers engaging, efficient, and, most importantly, fun!
In this all-you-need-to-know guide, we will break down top AI solutions you can use, and exactly how you can use AI to create your best online fundraiser, yet!
Top AI solutions in 2024
Before we dive into using AI in your next online fundraiser, let’s break down the top AI tools of 2024!
From ChatGPT and Anthropic’s Claude as your conversational maestros, to PromptPerfect giving you the perfect prompt, to Frase.io, an SEO detective at your fingertips, there is quite the lineup.
The AI party is just getting started in 2024 with some seriously cool new tools on the scene. Let’s look at the top AI around.
Some Top AI solutions of 2024
- ChatGPT converses so naturally you’ll think you’re texting a human friend! OpenAI’s brainchild remains the gold standard for versatile, coherent AI.
- Claude by Anthropic competes with ChatGPT as a reliable, ethical AI companion. Focused on safety and reducing bias.
- Prompt Perfect helps craft top-notch prompts to get the best results from AI. Your prompt proctor for prompt perfection!
- Frase analyzes content and provides insights to create high-performing copy and optimization. An AI coach for SEO all-stars!
- DALL-E translates text to images like a robotic Da Vinci. Super impressive creativity but might be on the pricy side.
- Surfer SEO is a tool used for optimizing your content to help improve its ranking on search engine results pages (SERPs).
- Runway is that artsy friend who makes magic videos and images from text prompts. This is great for creating custom brand content.
- Pictory is your new video BFF, whipping up engaging footage from written material. This is perfect for summarizing long videos.
- SecondBrain (formerly MagicChat) helps you build your own ChatGPT to answer customers’ burning questions.
- Chatfuel harnesses the power of GPT-4 to chat with customers on any messaging app. Super easy to set up but limited in training flexibility and the number of AI replies.
- Second Nature uses conversational AI to prep sales teams with lifelike customer scenarios. It feels a bit awkward at first, but skills improve with practice.
- Kustomer is your customer service sidekick, offering round-the-clock automated FAQ and chatbot awesomeness. Works wonders for big businesses.
- AutoResponder hooks up your messaging apps with automatic replies to handle chats worldwide. Your global pen pal who never sleeps!
- MagicForm excels at captivating customers with its personalized, human-fluent responses in 30+ languages. A true conversational chameleon!
- Conversica deploys charming “Revenue Digital Assistants” to connect with leads and increase employee retention. This AI is not afraid to make those tough calls you don’t want to make.
- Tome weaves vivid presentations and content as your personal AI storyteller. Teachers and creators swoon for its speed and low cost!
- Lumen5 produces polished videos in a snap with its simple interface. A smidge pricier but offers great production value.
- GitHub Copilot codes alongside developers like a friendly hackathon partner.
- NeuralText helps optimize content using its linguistic smarts. A word nerd at heart and SEO BFF!
Phew, so many cool AI kids on the block to choose from! And this is just a fraction all the tools you can choose from. The future is here. Now let’s see how we can create some awesome fundraising campaigns with these tools.
AI helps nonprofits and organizations cook up complete and irresistible fundraising campaigns
Now that you are well-versed in what AI solutions are out there for you to use, let’s see how exactly we can use AI for online fundraising.
We get the big picture but how exactly can AI solutions like Chat GPT, or Anthropic’s Claude, help you create compelling Fundraising Campaigns?
Let’s break it down in 3 simple steps:
| 1 | 2 | 3 |
| You write what is called a “prompt” for the AI solution. | The AI creates a draft of copy based on your prompt. | You copy/paste the text into your Fundraising Campaign |
Let’s break down these 3 steps in more detail:
- What is a prompt?
A prompt is a written body of text describing to the AI what you want the AI solution to accomplish. Prompts should be short, concise and detailed. The prompt provides context to the AI about the kind of fundraiser you want to run. Prompts should include details like:
- Your organizations mission and purpose
- Your fundraising goals
- Your target audience
- The types of Fundraising Activities you want to run (Raffle, Auction, Sweepstakes, Crowdfunding etc.)
- Your fundraising duration
- Specific requirements tailored to your fundraiser
- The use of funds raised
- Any Sponsors you’d like to mention
- What is an Optimized Prompt?
You can optionally run your prompt through an AI engine like PromptPerfect to fully optimize your prompt for different AI solutions. This kind of AI helps tailor your prompt for different AI solutions, helping you receive the best possible output from the AI. AI Solutions like PromptPerfect can help you get the best prompt for your preferred AI solution.
- How can you use this?
You can copyedit and take copy the AI has given you and make it your own – add your brand’s voice and tone and any fine details you want! Remember to always take what the AI has given you and make it your own. Make sure to check all details and ensure everything you want included is there!
Let’s break down an example of the above:
Step 1: Write a prompt
Example prompt:
“As a nonprofit director, your task is to write a compelling and informative Fundraising Campaign description for an online Raffle fundraiser for “Savetherhinos.org” (including reference links to your organization will help the AI truly master your copy with all the relevant information).
Your Campaign description should aim to inform and inspire supporters to participate in our online 50/50 Raffle and help save the Rhinos being poached in Southern Africa.
Use a persuasive tone to encourage supporters to participate in your 50/50 Raffle. Additionally, optimize the online 50/50 Raffle Fundraising Campaign description for search engine optimization (SEO) by incorporating the keyword phrase “Save the Rhinos.”
Step 2: Optionally run your Prompt through an optimizer called “PromptPerfect”
Prompt Perfect creates this optimized prompt for ChatGPT 4:
“Write a compelling and informative fundraising campaign description for an online 50/50 Raffle fundraiser to support “Savetherhinos.org.” Your description should aim to inform and inspire supporters to participate in the fundraiser and contribute to saving the rhinos from poaching in Southern Africa. Use a persuasive tone to encourage participation and optimize the campaign description for search engine optimization (SEO) by incorporating the keyword phrase “Save the Rhinos.”
Please ensure that the campaign description effectively communicates the cause, the purpose of the fundraiser, and the impact of supporting the initiative. Motivate potential supporters to take part in the 50/50 Raffle by highlighting the significance of their contributions to the conservation efforts for rhinos. Additionally, emphasize the benefits of participating in the fundraiser and how it aligns with the supporters’ values and interests.
Your description should be compelling, informative, and tailored to engage the target audience, encouraging them to contribute to the cause. Ensure that the campaign description is optimized for search engines to maximize its visibility and reach.”
Step 3: Paste the prompt into an AI engine and then edit it
You could choose the best AI engine for you! Some of our recommendations include ChatGPT, Anthropics’s Claude, Surfer SEO, and Frase.io.
Example Fundraising Campaign Crafted by AI
Join Our “Save the Rhinos” 50/50 Raffle Fundraiser!
Unite for a Cause, Win for a Purpose
Welcome to an exhilarating opportunity to be a beacon of hope for one of the planet’s most majestic creatures—the rhino. By participating in our 50/50 Raffle Fundraiser, you’re not just entering a chance to win; you’re taking a bold stand against the poaching crisis that threatens rhinos in Southern Africa. Your support is vital in bolstering the efforts of Savetherhinos.org, a leading force in the conservation and protection of these magnificent animals.
Why “Save the Rhinos”?
Rhinos are on the brink, facing a relentless poaching crisis driven by the illegal trade in rhino horns. Savetherhinos.org works tirelessly on the ground in Southern Africa, implementing anti-poaching measures, supporting ranger teams, and fostering community conservation initiatives. Your participation in our 50/50 Raffle Fundraiser empowers these critical efforts, offering a lifeline to rhinos in dire need.
The Power of Your Contribution
Every ticket you purchase does more than just inch you closer to an exciting win; it directly fuels initiatives that make a tangible difference:
- Anti-Poaching Patrols: Your support helps fund the brave ranger teams that guard rhinos’ day and night.
- Community Conservation: By investing in local communities, we foster environments where humans and rhinos thrive together.
- Habitat Restoration: Contributions aid in the restoration and expansion of natural habitats, ensuring rhinos have a safe haven to roam.
Why Participate in the 50/50 Raffle?
- Win Big, Impact Bigger: Stand a chance to win a significant cash prize while knowing half of all proceeds go directly to saving rhinos.
- Engage with a Community: Join a passionate community of conservationists, wildlife enthusiasts, and like-minded individuals.
- Align with Your Values: Show the world where your heart lies—protecting our planet’s irreplaceable wildlife.
How You Can Make a Difference
1. Buy Your Tickets: Every ticket increases your chances of winning and contributes to rhino conservation.
2. Spread the Word: Amplify the impact by sharing this opportunity with friends, family, and through your social networks.
3. Stay Informed: Follow Savetherhinos.org to see the direct impact of your contribution.
Your Impact Echoes
By participating in the “Save the Rhinos” 50/50 Raffle, your part of a global movement. Your support sends a powerful message: the survival of rhinos matters to us all. It’s not just about winning the raffle; it’s about winning the fight for conservation, for biodiversity, and for a planet where rhinos thrive for generations to come.
Join Us Now!
Don’t miss this chance to make a difference and potentially win big! Your participation in our 50/50 Raffle is a win for you and a win for the rhinos. Let’s stand together to save these magnificent creatures from extinction. Buy your tickets today and be a part of a movement that’s changing the fate of rhinos in Southern Africa.
Together, we can Save the Rhinos.
Your support makes a world of difference. For more information on how your contributions help and for detailed raffle rules, visit our website.
Want to see more examples of different fundraising prompts you can use? Download our e-book! We break down all kinds of prompt templates for campaign descriptions, emails, appeal letters, social media posts and more!
More AI prompt examples for creating successful online fundraisers
AI can do so much more for your fundraising than you think! As we have seen above, you can have the AI solution create copy for you, analyze your fundraising campaign, help target new donors, optimize your campaign through SEO, A/B test your Fundraising Campaign and more.
How do we draft the right prompts to accomplish these? Below we look at some prompts and outputs in more detail, including prompt examples and potential results you might expect.
Examples of what you could ask of your AI sidekick
1. Identifying your core message
Example Prompt to AI: Generate a concise statement summarizing the purpose of a campaign for clean water access in rural communities.
Example AI Output: Providing sustainable clean water solutions to improve health and livelihoods in rural communities.
Result: A clear, focused campaign message to build your description around.
2. Analyzing Successful Campaigns
Example AI Task: Analyze language and emotional tones from a database of successful fundraising campaigns.
Example Result: AI identifies key phrases like “transform lives,” “join the movement,” or “make a difference,” and emotions such as empathy or urgency that are effective in engaging donors.
3. Personalization and Audience Targeting
AI Analysis: Input demographic data about your target audience into the AI engine.
Result: AI suggests tailoring the language to be more relatable to your audience, such as using community-specific references or aligning with their values.
4. Optimizing for Keywords
Example Prompt to AI: Identify keywords for a campaign focused on education in underprivileged areas.
Example AI Output: Keywords like “educational equity,” “underprivileged students,” “access to learning.”
Result: Improved online discoverability of your campaign.
5. Drafting the Description
Example Prompt to AI: Write a draft for a fundraising campaign focused on mental health awareness.
Example AI Draft: AI generates a draft highlighting the importance of mental health support, the impact of donations, and stories of individuals who benefit.
Result: A well-structured and coherent initial draft.
6. Emotional Engagement
Example AI Task: Analyze the emotional impact of the draft.
Result: AI suggests adjustments to make the text more compelling, such as adding a personal story to evoke empathy.
7. Feedback and Iteration
AI Analysis: Run different campaign description versions through AI for feedback.
Result: AI identifies which version is likely to resonate more with your target audience.
8. A/B Testing
AI Task: Use AI tools to conduct A/B testing of different campaign descriptions and analyze engagement metrics
Result: Determining which description variant yields better engagement and donation rates.
9. Compliance and Sensitivity Check
Example AI Review: Check the campaign description for cultural sensitivity and regulatory compliance.
Result: Assurance that the description is appropriate and adheres to fundraising norms.
10. Continual Learning and Updating
AI Monitoring: Use AI to continually analyze campaign performance.
Result: Insights on when and how to tweak the campaign description for better performance.
Want to see more examples, laid out visually? Download our e-book!
More ways AI solutions can help you create your next fundraiser:
1. Find Your Fundraising Heartbeat
Kick things off by nailing down what your fundraiser is all about. You can punch your campaign description into AI engines like Frase.io or Open Ai and ask it to rewrite or expand on your original copy. AI is like that wise friend who helps you get your message just right – clear, punchy, and oh-so-grabbing!
2. Search for your Secret Sauce
AI engines can help you dive into the world of other winning campaigns that are currently running so you can get an idea of what is trending. You can also have AI engines like NeuralText pick up catchy phrases and tailor your message to your audience using the right keywords! This will help make people want to open their hearts (and wallets!).
3. Hunt for Keyword Treasures
Use AI engines like Surfer SEO and Frase.io as your SEO detective! These solutions help you find correct and golden keywords that make your campaign pop up everywhere online.
5. Draf Magic
Use AI tools like Anthropic’s Claude as your quirky co-writer, spinning up a draft that’s creative, smooth, and totally error-free.
6. Check your Culture and Compliance
Did you know you can run your drafts through AI engines like Claude by Anthropic, and they will run compliance checks? AI has your back, making sure your description is as sensitive and respectful as it is compelling.
7. Evolve your Fundraising Excellence
As your campaign rolls out, use AI like Surfer SEO to keep the insights coming, helping you fine-tune your message for even better results.
Want to learn more about AI in fundraising? Download our e-book!
AI still needs your human touch and voice
Throughout this process, remember that AI is a tool that should be complemented with your human creativity and empathy. While AI can provide structure, analyze trends, and optimize language, genuine connection, and storytelling should come from a place of human understanding and compassion.
Combining AI’s analytical strengths with human emotional intelligence can lead to the creation of truly impactful and resonant fundraising campaigns.
And when it’s time to bring all this together, RallyUp.com is the place to be! It’s like the ultimate playground for your fundraising dreams, offering a one-stop shop for all these awesome strategies and more. RallyUp.com isn’t just about fundraising; it’s about making your campaign stand out and shine with all the AI-powered creativity you can muster!
E-book: How to use AI to fundraise faster and better
If you are interested in learning more about AI in fundraising, we have a detailed e-book: “How to use AI to fundraise faster and better” breaking down everything you need to know! This guide offers detailed insights and prompt templates you can use as a nonprofit or organization.
In this e-book we break down just how easy it is to use AI as your fundraising sidekick in building out:
- Fundraising campaigns
- Marketing materials
- Social media content
- Grant applications
- Appeals letters
- Campaign images
- And so much more!
