RallyUp has some exciting news: Mix-and-match fundraising will go live on April 20th. With mix-and-match fundraising, organizations can craft experiences that are more powerful and effective than ever before.
Read on to learn everything you need to know about mix-and-match fundraising.
What is mix-and-match fundraising?
Mix-and-match fundraising allows organizations to mix-and-match fundraising components to create a single experience. Organizations can choose to include as many or as few of the following components in their fundraising experience that they’d like:
The components chosen by the organization appear on a single landing page and together build a single fundraising experience. See what a mix-and-match fundraising page looks like.
With one landing page, one check-out process, and multiple ways to give or get involved, donors will be more engaged than ever. With a simple way to create comprehensive, professional fundraising experiences, organizations will no longer have to search for ways to work around technology that does not allow them to do everything they want.
Who is mix-and-match fundraising for?
Mix-and-match fundraising is for any organization that wants to create a fundraising experience that includes more than one component. In the same way that an organization may have held an in-person fundraising gala with a raffle drawing, merchandise sale, and an auction in the past, mix-and-match experiences can incorporate as many fundraising components, either in-person or virtually, as an organization would like. Mix-and-match is a good fit for nonprofits of all sizes, CSR programs, and any other charitable events that require a unique structure.
Why should my organization use it?
Mix-and-match allows organizations the flexibility they need to create the fundraising experience of their dreams. Instead of directing donors to multiple campaigns or letting them get lost, clicking back and forth between your raffle, auction, event, and more, direct them to one page that shows every way they can give. Mix-and-match also ensures that donors can buy, bid, or donate in a single check-out transaction, so you have fewer abandoned carts and end up with more money raised.
How will it impact live campaigns?
When mix-and-match goes live on April 20th, organizations with live campaigns will not need to do anything. All fundraising pages will be automatically updated to the new look and design and all links will remain the same. The donor check-out process will look and feel similar to the current experience but will be streamlined to ensure donors have the best experience possible.
We’re excited that live campaigns will reflect the new page design and that current users will be able to benefit from these upgrades right away. Additional benefits of the mix-and-match roll out include:
- The ability of organizers to re-arrange the order of sections on their page.
- Improved reporting in campaign management.
- New layout choices (including the ability to display more items per row).
- The ability of organizers to add custom sections to their page.
How to set up mix-and-match fundraising?
It’s easy to set up a mix-and-match fundraising experience. You’ll need to follow a few simple steps.
