The world of fundraising can be a challenging road, often leaving nonprofits feeling discouraged. We’re popping in with some good news for your important cause. These top trends and reports reveal that the future of fundraising is bright and promising.
Put an extra skip in your fundraising step and stay on top of your mission with these latest fundraising trends.
Gen Z prioritizes giving more than previous generations
- Gen Z givers are making more donations on average per year and are more likely to account for giving in their financial planning.
- Learn more in the Dorothy A. Johnson Center for Philanthropy’s 11 TRENDS IN PHILANTHROPY FOR 2024 report.
- Attracting Gen Z donors is as trendy as finding innovative ways to keep them. RallyUp boosts creativity with uniquely engaging fundraisers that show donors the impact of their contributions.
The number of donors is growing
- 2023 saw a drop in donors, -10.3% to be exact (yikes!) The good news? Trends are now suggesting the number of donors is potentially increasing year-over-year.
- Don’t take our word for it – visit the Fundraising Effectiveness Project at https://data.givingtuesday.org/fep-report/ and learn more. This quarterly report from the Giving Tuesday Data Commons project is an excellent resource.
Global Giving is amping up
- Giving Pulse’s report indicates that although we see a trend of national giving going down, international giving is going up!
- Whether you are fundraising in the US or internationally, RallyUp currently supports 135+ currencies and organizations in 47+ countries.
Individual giving is not slowing down
- According to the Giving USA’s Annual 2024 philanthropic report (subscription required), the number of individuals and households giving is steadily increasing.
- The estimated charitable giving from individuals was $374.40 billion in 2023 (wow!), increasing 1.6 percent.
- Supporters are eager to give to causes they care about, and online giving platforms like RallyUp make it super easy for the whole family to get involved!
Just when you think you couldn’t possibly be any trendier – you can with RallyUp! Ready to start fundraising? Head to RallyUp and get started today.
