Make-A-Wish Southern Florida is committed to its goal of providing wishes to children struggling with critical illness. In order to do so, they must fundraise throughout the year. As they began their fundraiser planning journey, they had three primary campaign goals: raise more money, increase donor reach and simplify event management.

In previous years, their signature event had raised $30,000, and their goal was to exceed this amount. They also wanted to take their reach beyond Southern Florida and capture donors from across the United States. While they were committed to raising more money and reaching more donors, they also needed to be able to do so in a way that was efficient and effective, and that reduced the overwhelming administrative tasks associated with running a fundraiser.

Make-A-Wish Southern Florida decided to partner with a local fitness brand, Anatomy Fitness, and utilize the RallyUp platform to host a nationwide pushup-a-thon.