- New York Road Runners is the nonprofit behind the iconic TCS New York City Marathon and dozens more of community programs and events for adults and youth.
- NYRR teamed up with RallyUp in 2023 to run The Ultimate TCS New York City Marathon-Week Sweepstakes; a prize package including tickets to marathon related events, raising $36K.
- In 2024, they ran a Sweepstakes that included 3 hard-to-get marathon entries, and fundraising soared to $265K.
- In spring 2025, coordinating with a RallyUp Fundraising Expert they increased the number of entries to 15 (5 Grand Prizes and 5 Runners Up) and aligned timing other promoted events, raising over $500K.